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Durban's food culture is built on the Indian Ocean and generations of fishing families. The city's relationship with fish runs deeper than most other South African cities—it's woven into the history of the Point, the working harbour, the curry houses and braai culture. Bartho's Fish Co. sits within that story, part of a commercial fishing heritage that shapes how the city eats and what gets sold in markets. The demand here isn't random: it's seasonal (crayfish season, line-fish runs), it's tied to cultural and religious occasions, and it reflects the preferences of a diverse population with specific knowledge of quality. A business like this doesn't just supply fish; it connects people to their food tradition and to the ocean that surrounds the city.