Zenex

Zenex's presence across Johannesburg's forecourts speaks to how the city's fuel economy has shifted. South Africa's fuel price volatility and load shedding have made drivers more conscious of where they stop and what they pay — and Zenex has built a footprint by positioning itself as the accessible option across the Gauteng landscape. In Johannesburg specifically, where income diversity is pronounced and commute distances are long, a forecourt brand that prioritizes reach over premium positioning serves a real demographic need. Zenex locations tend to appear in suburbs and routes where convenience matters more than luxury, and where price transparency draws regular traffic. Their growth in the city reflects how Johannesburg's driving patterns — high volume, time-sensitive, price-aware — create demand for straightforward, no-frills fuel stops.