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Soweto's economy runs on small businesses, students studying at home, and families sharing devices. Computer retail here isn't just about selling units—it's tied to how people work, learn, and stay connected in a city where not everyone has desktop space or power stability for a full setup. Xtreme operates in that context: selling laptops suited to load-shedding realities, offering systems that don't need constant electricity, stocking accessories people actually use. The shop's position in the community means it's not competing purely on price with online retailers—it's competing on knowing what Soweto residents need and having stock available now, not in two weeks.
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In Soweto, the formal computer retail at Game and Hi-Fi Corp in the malls covers standard consumer electronics. Independent computer repair businesses in the commercial areas are typically faster and cheaper for hardware repairs and virus removal. As Soweto's SMME sector has grown, demand for point-of-sale systems and business IT support has created a niche for locally based IT consultants who understand the township business environment.