Vineyard

What separates a basic bottle store from one worth returning to is product knowledge and curation. Someone hiring a liquor supplier should look for owners who actually taste what they stock, who can explain the difference between wine regions and price points, who know which spirits are well-made versus overpriced, and who've built relationships with quality producers rather than just accepting whatever distributors deliver. In Johannesburg especially, where customers range from casual drinkers to enthusiasts, the ability to guide someone through options without hard-selling matters. This kind of experience can't be faked, and it shows in how confidently staff handle questions beyond the till.