Studio 88

Good clothing retail depends on understanding fabric composition, construction quality, and what holds up under actual wear — not marketing claims. Studio 88 demonstrates this through stock selection that prioritises durability over trend chasing alone. Seams, thread quality, and fabric weight are the kinds of details that separate retailers who know their craft from those filling rails with disposable pieces. In Sandton, where customers have the means to be selective, this distinction matters. The difference shows up months later when a garment either ages well or falls apart. Genuine retail competence means knowing why something costs what it does, and being able to explain that to someone who actually cares.