Steers

Steers operates in an environment where Kempton Park's traffic patterns dictate how people eat. The drive-through model works because the city's layout—scattered across industrial zones, retail parks, and residential pockets—means most customers are mobile. Grilling burgers to order rather than reheating means the kitchen stays busy during peak hours, especially around lunchtime when the surrounding office parks empty out. Weather also plays a role: Gauteng's summer heat makes a cold drink and quick meal appealing, while winter evenings see families grabbing takeaway before heading home. The operational challenge of managing peak-hour demand while maintaining food quality is where execution matters most.