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Johannesburg's economy thrives on high-volume purchasing—schools buy in dozens, corporate departments in hundreds, and SMEs managing tight budgets need pricing that makes sense at scale. Stationery Cash & Carry fills a specific role in the city's supply chain: businesses that would spend entire days sourcing supplies from different outlets instead consolidate at one destination. The model works because Johannesburg generates enough demand from retailers, offices, non-profits, and institutional buyers that a cash-and-carry operation can keep margins reasonable while stocking depth. It's distinctly different from boutique stationery shops because it acknowledges a fundamental Johannesburg reality—time is money, and bulk-buying at scale is how many operations manage costs.