Sorbet

Johannesburg has become increasingly diverse in how people approach skincare, and that's changed what facial services actually need to offer. You've got professionals dealing with high-stress skin conditions, corporate workers managing time pressure, younger people experimenting with treatments earlier, and a growing market of people seeking results without downtime. The city's wealth inequality means salons operate across different price brackets and accessibility levels, but demand is steady across all of them because skin damage doesn't discriminate by neighbourhood. Sorbet sits within a city where skincare is both practical necessity and self-care ritual—where a facial might be monthly maintenance for one person and a rare reset for another. That variation shapes what works here: flexibility in service types, realistic timings for busy schedules, and understanding that your customer might be treating themselves after a difficult month or investing in prevention before summer.

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