Snow's

What separates a club that thrives from one that slowly empties comes down to basics: are the courts or fields actually playable, are the facilities clean, and does someone know your name when you walk in? A poorly maintained court with cracks, uneven surface, or net that sags will lose members faster than poor marketing ever could. Good clubs invest in proper lighting if evening sessions matter, enforce reasonable rules about court booking and noise, and have staff or volunteers who genuinely care about the experience. They also understand that a club is only as good as the people running it—whether that's a committee that listens or a manager who notices when attendance drops and actually does something about it. The difference between average and worth your membership fee is usually visible within five minutes of arrival.