SARS

Distinguishing between a competent fresh retailer and one merely coasting becomes visible in specifics: sourcing practices, storage temperatures, stock turnover, and how seriously the business treats food safety. A supermarket claiming to prioritise fresh goods should demonstrate that through actual practices — refrigeration maintained properly, stock rotated visibly, produce checked regularly rather than left to sit. In Sandton's market, where customers have options and awareness, cutting corners on these fundamentals becomes apparent quickly. The relationship between price and quality matters differently for fresh goods than processed items; a lower price point only works if the product reaches your table in the condition promised. Experience in this category means understanding supply chains well enough to source reliably, not just signing contracts with wholesalers. Accountability shows in whether staff can answer basic questions about where items came from and how long they've been on shelf.