Safari

Good liquor retail comes down to reading what customers actually want versus what's easy to stock. Safari shows this in how it balances breadth with depth—carrying enough range that most people find what they're after, without the bloat that comes from chasing every product on the market. Experience here means knowing which spirits hold their margin, which wines age reasonably versus those best drunk young, which beer ranges stay fresh. Staff who can suggest something sensible when someone's unsure, or source something specific when asked, separate stores that become go-to shops from ones that just sell bottles.