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George's identity has shifted over decades from a farming and timber town into a gateway for wildlife tourism and outdoor adventure. The surrounding Mossel Bay and Plettenberg Bay region has become known for game viewing, birding, and forest experiences — and that's reshaped what visitors expect when they arrive in the area. Plettenberg Bay Game Reserve sits within this new economy, where accommodation is no longer just a place to sleep but part of a broader experience economy that depends on access to wild spaces. The town's infrastructure, hospitality workforce, and even its reputation now turn partly on how well these nature-based stays deliver.
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In George, the Fancourt Hotel and Golf Estate is the standout luxury property in the region and internationally recognised — beyond it, the hotel market is largely mid-range business and transit accommodation. For Garden Route tourism, many visitors use George as a base and day-trip to the coast rather than staying in George itself. Corporate rates at George business hotels tend to be well below Cape Town or Joburg equivalents for comparable quality.