PC International

Computer retail in Johannesburg works differently than it does in smaller cities. Randburg sits in the heart of Gauteng's business corridor, where supply chains move fast, competition is intense, and customer expectations shift monthly. Retailers managing stock need to balance high-velocity items—cables, adapters, replacement drives, RAM sticks—with slower-moving specialty hardware. Load shedding has reshaped what people buy: UPS units and portable power banks now sit beside traditional monitors and keyboards. Pricing pressure means shops must negotiate closely with suppliers while managing shrinkage and obsolescence. Technicians need current knowledge of driver compatibility, firmware updates, and security patches because customers increasingly expect setup support, not just a box with a receipt. The retail floor itself demands staff who can troubleshoot real problems rather than repeat spec sheets, because customers in business parks and tech offices know enough to spot weak advice.