Must Love Coffee

Must Love Coffee operates in the reality of a coastal holiday town where consistency is harder than it looks. Sourcing quality beans, training consistent baristas, and keeping equipment maintained when humidity and salt air are constant challenges—these aren't small logistics. The coffee-shop work in Jeffreys Bay means managing demand that swings wildly between quiet winters and packed summer holidays, keeping staff flexible enough to handle both. Fresh milk supply, waste management in a place where waste collection can be irregular, and maintaining espresso machine reliability without easy access to specialist repairs: this is what separates places that last from those that don't.