InFood Deli

Jeffreys Bay has transformed into a destination where visitors arrive hungry and locals want quality meals without the tourist-trap markup. The town's character—famous for surfing, close to Garden Route attractions, and packed with holiday rentals—creates demand for deli food that's more thoughtful than fast-casual chains. InFood Deli sits at the intersection of the town's identity: servicing through-travellers who need decent takeaway, supporting the local workforce with lunch options, and attracting visitors seeking something beyond the obvious. The deli concept works here because Jeffreys Bay attracts people with disposable income and specific tastes, yet lacks the infrastructure of larger towns. A well-run deli becomes a gathering point, not just a transaction—the kind of spot where regulars have orders and tourists discover something they didn't expect to find.