Handel

George's economy has shifted—tourism and services dominate now, but the surrounding farmland still supports smallholders who sell direct to retailers, restaurants, and the growing weekend market scene. The town itself creates a concentrated demand for fresh, local produce that wasn't there fifteen years ago. Handel recognises this geography: close enough to urban consumers to make small-scale farming viable, far enough from Cape Town's wholesale infrastructure to justify direct sales. For farmers here, proximity to town is an asset, not a barrier. Building those relationships with local chefs and food vendors transforms what would otherwise be marginal holdings into a genuine income stream.