Gut Sense Kombucha

George's economy has shifted noticeably over the past decade—tourism is stronger, more people are relocating from larger cities, the health-conscious cafe culture has grown. Gut Sense Kombucha sits at the intersection of these changes: it's a product that appeals to the visitor staying in a nearby guesthouse, the young professional who moved here from Cape Town, and the established resident who's become interested in fermented foods and gut health. Kombucha requires cold-chain consistency and careful handling, which matters in a town where not every retailer has the infrastructure or knowledge to stock it properly. The business also reflects a broader shift in what George shoppers expect to find locally—not just staples, but products that align with how they actually eat now. That's different from what the town's grocery landscape looked like ten years ago, and it mirrors growth in the broader Western Cape market for functional and probiotic beverages.