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Strand has shifted over the past decade — younger families moving in, awareness growing about plastic waste ending up in the Atlantic, and people asking different questions about where their food comes from and how much packaging they actually need to bring home. Gram Plastic Free Grocer taps into that change directly. It's not operating in a vacuum; it reflects what's happening in the broader Western Cape right now, where coastal towns are increasingly conscious of their relationship with the ocean and the landfill crisis is no longer invisible. The store exists because enough locals decided that convenience and environmental cost weren't the only trade-off worth making.
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