George Tourism Bureau

George's appeal as a tourism destination rests on something the town itself understands clearly: it's the gateway to the Garden Route proper, positioned between the Winelands to the west and the Wild Coast wilderness to the east. Unlike coastal resort towns that depend entirely on beach traffic, George draws people seeking outdoor activity—hiking, birding, forest exploration, adventure sports—wrapped around reasonable accommodation and restaurant options. The Tourism Bureau functions as the information hub that helps visitors understand what's actually possible in a day, what requires overnight stays, and how to sequence experiences sensibly. It's the place where someone planning a three-day visit learns that the Knysna Heads and Wilderness wetlands require different logistics and times. Tourism infrastructure in smaller Garden Route towns means you're not competing with Cape Town's brand recognition, but instead selling something harder to describe: the particular combination of forest, fynbos, and coast that makes this specific stretch of the Southern Cape worth exploring deliberately rather than just passing through.