Gear Change

Cape Town's cycling culture has shifted noticeably over the past decade—commuters now outnumber recreational riders on morning routes, gravel biking has grown beyond mountain-bike circles, and e-bikes are changing how people think about steep hills and longer distances. Gear Change sits in a city where cycling infrastructure is expanding, where awareness of alternative transport is rising, and where brands are increasingly visible in the casual market. The shop's position reflects Cape Town's identity as both a performance cycling destination and a place where everyday riding is becoming normal. That dual character shapes what gets stocked, who walks through the door, and what advice matters most.