Firefly

Self-catering accommodation in George supports the town in ways that pass through to the wider community. Local shops see business from guests stocking fridges; trades and service providers maintain the properties; neighbouring residents benefit from occupied properties that stabilise the neighbourhood. Firefly and similar rentals create a reason for people to spend time here outside peak season—extending the tourism economy beyond the December holidays and long weekends. For residents who own or manage these properties, they're often supplementary income that keeps them in George when other work is scarce. That's different from a hotel, which centralises employment and spending. Distributed self-catering properties spread economic benefit across the town, support property investment, and embed visitors into the community rather than sequestering them in a single complex.