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Good estate agents know the difference between a property that will sell and one that won't, and they're honest about it before you list. ERA Real Estate South Africa pays attention to what actually moves: market condition, asking price, property condition, and timing. They avoid overselling neighbourhood potential or underestimating what you'll need to fix before showing. When you're buying, they know which bonds will be approved, which attorney will move fastest, and which price negotiations are realistic versus wishful. In a sector where licensing and FAIS compliance matter, experience also means knowing the regulations that protect you and how they work in practice.
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