Dore

When you're shopping for clothes, the difference between a mediocre experience and a good one often comes down to fit, fabric quality, and whether staff actually know what they're selling. Dore recognises that experienced clothing retail requires understanding construction — how seams hold up over time, how different fabrics behave after washing, why certain cuts suit certain builds. A knowledgeable store pays attention to detail: checking that zips work smoothly, that hems are even, that the weight of fabric matches its purpose. In Johannesburg's competitive retail environment, what separates stores that customers return to from those they don't is whether anyone actually cares about getting the fundamentals right. That competence — boring as it sounds — is what makes the difference between clothes that work and clothes that disappoint.