Coldpressed

Cape Town's health-conscious food movement has reshaped what people expect from specialty food shops. The city's proximity to organic farms, its high concentration of nutritionally-aware professionals, and its culture of wellness-focused living create demand that wouldn't exist elsewhere in South Africa. Coldpressed sits within this broader Cape Town story—where cold-pressed juices, plant-based options, and ethically-sourced ingredients aren't niche but increasingly mainstream. The Mother City's affluent inner suburbs and growing expatriate communities have normalised premium pricing for products aligned with specific dietary philosophies. This shifts everything about how a deli operates here: sourcing decisions, margin expectations, customer demographics, and the tone of the entire operation. What might seem expensive in Johannesburg feels reasonable here because it reflects local economic conditions and consumer priorities.