Brands Unlimited

The work of retail fashion starts with understanding what actually sells in Durban — what people reach for when they walk in, what sizes fly off the shelves, what price points make sense given where the money is in KZN. Sourcing stock means reading the market correctly: knowing when summer styles need to arrive, how the school-holidays period shifts what families are buying, whether formal wear moves better here than it does in other provinces. Managing inventory in a humid coastal climate presents its own challenge — ensuring garments stay fresh on racks without damage, handling the constant rotation of seasonal stock, getting sizing and fit right across different body types and preferences. It's retail logistics as much as it is fashion curation.