Baked goods
George sits in a region where food culture mixes highveld traditions with Cape influences, where visiting families want familiar artisan breads from the garden route but also expect quality beyond what chain bakeries deliver. The town's growth as both a residential hub and a destination for tourists creates demand that local independents can meet better than franchises—visitors want something they can't get in their home provinces, and residents want consistency they can trust. Baked goods fits into this landscape where a bakery serves not just as a vendor but as part of what makes a town feel established and worth living in.