Artjamming

What separates a craft supplies store that thrives from one that's just an inventory is whether staff understand the actual relationship between materials and outcomes. A cheap brush doesn't just perform worse—it teaches you wrongly about technique and makes learning frustrating. Paper weight, paint consistency, adhesive strength—these aren't trivial details. Artjamming succeeds when it stocks materials that reflect how experienced creators actually work, not just what's cheapest or what takes up shelf space. In Johannesburg's competitive retail environment, customers comparing options will choose a store where the person behind the counter can explain the difference between two brands of acrylic, knows which supplies work together, and stocks professional-grade options alongside beginner kits. That judgment about what to carry matters more than the size of the storefront or the volume of traffic passing by.