Adidas

George has become a hub for outdoor activity and fitness over the past decade—hiking the surrounding peaks, trail running through the forests, cycling routes that take advantage of the terrain, and a growing local gym culture all mean demand for quality sportswear and footwear has shifted. The city's geography and its appeal to both residents and visitors create a particular customer base: people who need gear that works in variable weather, trails that are challenging, and the kind of technical clothing that makes a real difference between comfort and misery in the Garden Route climate. Adidas in George serves this emerging market, stocking the kind of ranges that people here actually reach for when they're preparing for something.