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Stationery retail in a coastal city like East London faces specific challenges—humidity affects paper storage, seasonal demand spikes before school terms and exam periods, and customers often want different solutions depending on whether they're buying for home, office, or school use. The business of stocking and rotating inventory requires understanding what sells locally: which notebook brands East Londoners prefer, how quickly branded merchandise moves during corporate gift season, and when to order bulk supplies before the holiday rush. Good stationery shops manage these logistics carefully, keeping stock fresh while matching what the local customer base actually needs throughout the year.